Fitness is no longer a room in the basement. Wellbeing is no longer an optional extra. It is a new reason to choose a hotel — and return.
Stay Well brings a distinctive identity to the Radisson experience: urban movement in Brussels, recovery after travel, calm before a restful night. Not by rebuilding everything. By revealing what is already there.
03Journeys for every pace
06Levels, from digital to club
90Days to test the proposal
02 / Why Radisson
Wellbeing changes the choice of hotel.
No longer a luxury extra. It is a booking criterion — and a rare opportunity to stand apart.
A new reason to book
Sleep, movement and recovery already influence hotel choice and willingness to pay. Stay Well makes them visible and desirable.
More value per stay
Sessions, treatments, meeting packages and themed stays: additional revenue from spaces that already exist, without a new building.
Loyalty that comes back
A memorable stay gets shared and strengthens Radisson Rewards. Differentiation comes from the experience, not the discount.
A portfolio made for it
RED for social energy, Collection for premium hospitality, Balmoral for nature: one shared language, a distinctive expression at each property.
A measured risk
Level 0 needs no construction. A lean 90-day pilot and clear decision metrics let us learn quickly, before investing.
A shared mission for teams
A unifying mission for hotel teams and a practical platform for local partnerships with studios, coaches and spas.
Wellness tourism grows almost twice as fast as global tourism · Global Wellness Institute. Few hotel brands have yet embedded it into the stay itself.
Indicative market figures, to be validated against the group’s internal data.
03 / For whom
For those staying here. And those living nearby.
Stay Well is not just for overnight guests. It is an open experience that brings life to quieter hours and builds a local community.
Access for non-residents subject to hotel approval: capacity, dedicated times, insurance and access rules.
07 / One ambition, different scales
Start small. Think big.
Each hotel finds its starting point. Existing services first. Then spaces and experiences that create a true destination.
00
Digital Wellbeing
Routines on mobile or in-room TV, local routes.
€0 construction
01
Personal Stay
Personalised pre-arrival programme, existing service bookings.
Photographs show the actual properties; Stay Well services are proposals. Photography credits link to their sources. Publication rights must be cleared before external campaign use.
